Source: Poets & Quants
by John A. Byrne
Oct 15, 2015
Amy Hillman, dean of ASU’s Carey School of Business
The big question: Is it merely a PR gimmick?
Amy Hillman, dean of the Carey School of Business, would certainly refute that notion. She’s saying the tuition-free MBA would more freely allow graduates to pursue startups and work in the social sector.
HOPEFUL THAT ASU WILL GET “MORE HIGH-QUALITY APPLICANTS’ TO THE CAREY SCHOOL
“If someone has a great start-up idea, and they know they would be more successful in their venture if they had the skills and networking that an MBA would give them, they might be concerned about spending the money because it takes away from the capital needed for the start-up venture,” Hillman says in a statement. “We’re very hopeful that we’ll get more high-quality applicants as a result of this program, and the kinds of people who might think they can’t pursue a top MBA program.”
Applicants who apply to Carey for admission to its full-time MBA program next fall would be eligible for the free deal. Tuition and fees for the full-time MBA program are $54,000 for Arizona residents, $87,000 for non-residents and $90,000 for international students. If the typical mix of students enter the program, it would cost Carey slightly more than $10.5 million a year, or well over $20 million annually when first and second-year students are counted.
Hillman says the funding for what it is calling the “Forward Focus” MBA program will largely come from the original endowment from William Polk Carey, the real-estate investor whose foundation donated a $50 million naming gift to the business school in 2003. “His investment in us can allow us to invest in these students,” Hillman says, who adds that ASU is committed to the free deal beyond next year. “I think this really is the path forward.”
‘WE ARE PRICING OURSELVES OUT OF THE MARKET’
The novel offer comes at a time when an increasing number of educators are saying the MBA degree is overpriced. Betsy Ziegler, chief innovation officer for Northwestern University’s Kellogg School of Management, recently told a conference of business school officials that “we are pricing ourselves out of the market.” She cited annual increases in tuition of 4.5% in the past five years far outstripping increases in MBA starting salaries which have risen by only 1.6% a year. “Demand and supply is misaligned,” Ziegler said. “The power is shifting to the student. The expectation that they will pick reputation over everything else is fading.” Ziegler made the remarks at Sept 22 conference in Chicago sponsored by the AACSB, the accrediting body for business schools.
Also last month, Rochester University’s Simon School of Business slashed the cost of its two-year MBA program by 13.6% to $92,000 from $106,440. Dean Andrew Ainslie also said he believes that Simon’s tuition costs were higher than the costs for the MBA programs at several peer schools and needed adjustment. “We have all gotten into this habit of upping our prices 3% to 5% a year and then separately being worried about attracting the best students,” he told Poets&Quants. “So everybody has been simultaneously raising their scholarship support.”
In the past five years, many of the nation’s top business schools have been in what several deans call “an arm’s race” to use scholarships to get the best students to attend their MBA programs. Scholarship dollars range from a high of $31.5 million a year at Harvard Business School to $3 million a year at the University of Texas’ McCombs School of Business. The ASU plan clearly ups the ante on the scholarship wars.
For ASU, the free-MBA deal will further cement the university’s reputation as one of the more innovator players in higher education. More importantly, perhaps, it also will give the school a significant boost in the rankings. Carey’s MBA program is currently ranked 41st by Poets&Quants and generally competes in a peer group of such public universities as the University of Illinois at Urbana-Champaign, the University of Iowa, and the University of Georgia—all U.S. schools int the top 50. By offering free tuition, MBA applications should soar and the school should be able to make itself much more selective than its current 25% acceptance rate and should be able to enroll a substantially more impressive group of students with higher undergraduate grade point averages and GMAT scores.
A WAY TO BOOST CAREY INTO U.S. NEWS’ RANKING OF THE TOP 25 MBA PROGRAMS?
Carey’s full-time MBA program receives fewer than 500 applications a year, typically enrolling a class of fewer than 70 students who have an average GMAT score of 673. The MBA class that began this semester was on the high side, with 86 students, 70% of whom are male. The average age of the group is 28, and about a quarter are international students, down from 33% a year earlier.
Because differences among MBA programs ranked in the second tier of the top 50 are small, improvements in those metrics should result in a big jump in the Carey’s rankings, especially in U.S. News & World Report, which heavily weighs those factors in its ranking. Earlier this year, U.S. News ranked Carey 30th best in the U.S., a drop of three spots from its 27th ranking in 2014. It’s almost certain that the MBA-free deal will put the school’s MBA program in the top 25 in the U.S.
Full-time MBA rankings tend to have a halo effect for a business school’s overall programs so the investment seems calculated to have an offsetting benefit for Carey’s reputation. The free-MBA deal may especially appeal to international students from emerging economies who find U.S. tuition prices shocking.
HOPING BENEFICIARIES OF THE SCHOLARSHIPS WILL ‘PAY IT FORWARD TO FUTURE DO-GOODERS’
The school says that it hopes recipients of the full-scholarship offers will “pay it forward to future do-gooders.” “What we’re hoping to engender in the students is that this is like an ‘angel investor’ who has invested in them as opposed to an enterprise, and as they go out to be successful in whatever walks of life, they will make this opportunity available to those students who come behind them,” says Hillman.
The school also said it is revamping its MBA curriculum, increasing the credits from 48 to 60 with the addition of four courses that will provide more real-world training.
The new courses are Decision-Making With Data Analytics; Executive Connections, which provides mentoring from retired senior executives; Intellection Fusion Learning Lab, pairing MBA students with master’s students in other disciplines; and Future Forward Leadership, which builds real-time skills in improvisation and decision-making.
THE DEAL ALSO COINCIDES WITH A REVAMP OF THE MBA CURRICULUM
“We know the skills of the future have to do with flexibility, agility, being able to scenario-plan, think through the changes that might happen and consider how they might go about adjusting their organization or strategy for those changes,” Hillman says.
Feedback on the course improvements was provided by faculty, alumni, corporate recruiters and the school’s team of in-house business executives. One of the executives who helped to refine the program was Bob O’Malley, now retired after working several decades in the technology industry, including 19 years with IBM in Asia and the United States. O’Malley is on the W.P. Carey’s “executive connections” team, where he mentors several MBA students. He also is an ASU alum, having received an MBA in 1973.
“Back then the program was primarily function and content driven. The professor had the content or the textbook had the content,” O’Malley says. “There was a little bit of experiential learning through case studies and a little bit of teamwork, not a lot.”
The school claims the updated program makes the experience more strategically focused. “For example, the class on global economics. Rather than strictly economics, it’s changed to ‘global business environments,’ which brings in different cultures associated with global business operations, which is more than just economics,” O’Malley adds.
